Horror Poster Analysis (1)

This is a poster for the comedy-horror Zombieland. It was released on 9^th October 2009 and was directed by Eli Craig. The dominant colours in this image are red and orange. This instantly allows the audience to identify this is a horror due to the fire’s negative connotations. The fonts used in the poster also help promote the film and captivate their target audience. The main title does this by using show lights to spell out Zombieland. This use of text connotes that of a fun fair, which we associate with comedy. This could help the audience understand this will be a hybrid-genre film of both comedy and horror. Alternatively the show lights could be seen as extremely creepy, once again enforcing that it is a horror film. The final piece of text that will let the audience know that the film will be a comedy hybrid is the bottom text. ‘This place is so dead’. This dark and twisted humour easily identifies to the audience that there will be at least some aspect of comedy within the film.  However if that was not enough, the image itself shows the genre straight away. The world, for a start, is ablaze. This immediately makes the audience think of an apocalyptic type of scenario and thus too, the horror genre. This when put together with the roller-coasters also, once more show how in this film both the horror and comedy will be intertwined.