Magazine Cover Analysis (1)

This is the front cover of Empire Magazine, a British Film magazine.  The font used here is very interesting as it is unlike any other issue. A real usp for Empire is the creative control both the journalists and editors have. The fact that each issue is designed differently means that each month their audience receive a new and fresh experience.  The positioning of text and images is also key in quickly helping to establish this as an entertainment magazine.  The fact the main image is place in front of the head title means that the audience’s attention is drawn straight to the photo, allowing them to make instant links to the industry and reach there designated target audience much faster than those who have no focus. The size of the image also helps as it hits you straight away.  This is as opposed to magazines that instead clutter the page with adds giving no real direction and therefore no interest to their audience.  The colours are also used well here to give a sense of togetherness that allows any easy flow for the reader. The mass amount of blue means that the reader is able to transcend  from one story to the next without issue. This then accompanied by a huge red image makes it stand out even more than usual and helps establish the magazine for what it is from very first glance. Positioning is once again well utilised as they save the exclusives for the bottom, the hook to keep the audience intrigued to find out more after more than just a glance. Aswell as being aesthetically pleasing it appeals to Maslow’s theory of needs and aspirations, as the reader wishes to become the ‘super-hero’.